My mission is to help women build their business on a solid foundation of confidence, clarity and empowerment. Through long range strategic growth not get rich quick schemes.
If you’re a woman in transition or starting your business over this year, consider whether your mentors and influencers really fit you. If they don’t, cut yourself free! The point of being your own boss is to design a business that aligns with who you are and reflects the lifestyle you desire. For every woman that picture will be slightly to dramatically different. Women often fail following someone else’s blueprint and expecting the same results. It just doesn’t work like that and if anyone tells you it does, they’re lying!
I work with moms and women transitioning from outside employment to self-employment Or moonlighting their dream biz part time. If you really want to create a business based on your passion and life purpose, consider the following:
1. Passion alone is not enough to create steady income or wealth. A strong work ethic and self discipline are required when you’re your own boss because, if you don’t make money it’s not a business and you won’t survive.
2. Before you answer the question, “who do you want to serve” it’s in your best interest to thoroughly investigate and research your business idea. See what comparative businesses exist. What their business looks like and who their clients are. If after doing deep research, your passion and enthusiasm are strong enough you know you’ll stick with it, then and only then should you take the next step.
Don’t start a business based on who do you want to serve! Many online marketing programs teach this and it infuriates me because, you cannot build a viable business pulling an ideal client description out of thin air. To really understand your ideal client you must put yourself out there and actually talk with real live human beings! If you start with the concept of ‘who you want to serve’ without taken the time to research, you’ll likely fail. I wish someone would have been this blunt when I first started. It would have saved me a lot of time and money. Researching your idea is fundamentally critical. It sets the foundation for your business strategy, finding your audience, building strong relationships AND creating products and services for people to buy!
I’ve seen more people fail because they didn’t research their idea, FIRST and pursued a business they really didn’t feel ecstatically committed to. That’s why so many entrepreneurs (myself included) end up starting over. If you don’t have the drive and self-discipline to stick with whatever you think you want to pursue, you will not make money! You have to LOVE what you do enough to push through the work you DON’T love. When you’re a one person operation there’s a lot at stake. It’s a lifestyle commitment that’s not for everyone!
3. Are you willing to provide value upfront to build relationships and earn trust – In other words; Work For Free, initially? One of the quickest ways to take your business idea for a test drive is to offering free coaching calls, small group webinars, email challenges and deep Q&A conversations in exchange for research and clarity about your idea. Most newbies want the quick solution to make fast money and fall prey to lofty marketing programs that completely skip over the fundamental principles of business. Don’t invest in marketing programs until you’ve done some research! Google is FREE. You have no excuse not to do the research first. All the information you need to determine if your idea is viable or not is at your finger tips. I promise you, if you invest the time into the deeper work initially, you’ll be thanking me in about a year!
If you made it this far and you want to learn more about what it REALLY takes to be in business for yourself, book a 15-minute consultation with me. I’m happy to answer your questions. Few coaches and marketing teachers are brutally honest.
What you read is what you get with me.
I tell it like it is and will do everything I can to help you get started with your success in mind. Foundational work is absolutely key and if you skip over it, you’ll find that out the hard way!
Still interested? Book your call with me at Bit.ly/clearintent Weekend times are available for busy moms!